Author: Pascale Quester, Cathy Neal, Simone Pettigrew, Martin Grimmer, Teresa Davis and Del l. Hawkins
Description: It guides student’s exploration into the field of consumer behaviour. It includes topics like complex types of decision-making process, before focusing on the two main factors that affect consumer buying behaviour. The two factors are internal and external influences.
Price: $28
Condition: 5/5
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