Author: Gary Armstrong, Philip Kotler and Geoffrey Da Silva
Description: It presents an innovation framework for understanding and learning about marketing. The whole of Today’s marketing is all about building profitable customer relationships. Marketing starts off with understanding consumer needs and wants, deciding which target markets the organization can serve best, and developing a compelling value proposition by which the organization can attract, keep, and grow targeted consumers. “The Marketing Environment”, “Product Life-cycle strategies” are some of the interesting topics and more.
Price: $25
Condition: 5/5
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